Repurposing existing ideas is one of the smartest ways to keep social feeds active without burning out. Recently, we built an automation that helps us discover trending posts, transform them into our own style, and publish them — all while staying ethical and original.
Here’s how we approached it, why it works, and what you can learn from it.
Why Remix Instead of Reinvent?
Every day, thousands of good posts go live across Instagram, LinkedIn, and Twitter. Many of them carry insights that align with our audience. Instead of starting from scratch, we remix:
- Take the essence of a post.
- Rewrite it in our brand voice.
- Add context, visuals, or examples.
This way, we ride existing trends but keep our own perspective intact.
How Our Automation Works
We designed a workflow that takes care of the repetitive parts:
- Fetch content from selected public accounts or sources.
- Extract the core idea — the message, tip, or insight.
- Generate variations like captions, commentary, or carousel outlines.
- Send drafts for review so a human editor can approve, tweak, or discard.
- Publish automatically once approved.
👉 Curious to see how it works? Check out our automation here: Click to view automation
Ethical Guardrails We Follow
Automation can easily cross the line into “copy-paste,” but we built rules to keep things clean:
- No verbatim reposting unless we have explicit permission.
- Give credit when we use someone’s direct words or quotes.
- Blacklist sensitive sources (original artwork, copyrighted visuals, etc.).
- Always add a human touch — commentary, questions, or calls-to-action.
The idea is simple: inspiration is fine, plagiarism is not.
Results We’ve Seen
After rolling this out, we noticed:
- Faster publishing — more posts without extra stress.
- Better engagement — because posts feel relevant and conversational.
- Consistent brand voice — every post still sounds like us.
The system became a content multiplier, not a replacement for creativity.
The Power of Content Repurposing
Honestly, one of the smartest things I’ve realized about social media is that you don’t need to create everything from scratch. Content repurposing is a game-changer. You can take a post that worked well, a blog snippet, or even a short tip and turn it into multiple formats — Instagram carousel, LinkedIn post, or even a quick tweet.
With the automation we built for Instagram and LinkedIn, it’s way easier. The system pulls the core idea from content, suggests variations, and drafts them in a way that fits our brand. Then, we just tweak it a bit, add our voice, and post. It saves so much time, and honestly, it feels good knowing nothing valuable gets wasted.
Repurposing doesn’t just save time — it actually multiplies your reach and keeps your audience engaged. The trick is to add your own perspective every time so it doesn’t feel copied.
Final Thoughts
If you’re planning something similar, start small:
- Automate discovery first.
- Then automate drafting.
- Finally, add scheduling and publishing.
With the right guardrails, content remixing is not only efficient but also respectful and creative. It helps you stay active on social without burning out — and that’s exactly why we built it.
👉 Want to explore our setup? Here’s the full automation walkthrough: Check it out here
Future of Social Media Automation
Looking ahead, social media automation will only get smarter. AI is already helping brands remix content, schedule posts, and even analyze engagement patterns. But the future isn’t about bots replacing humans — it’s about bots supporting humans.
We see the next wave of tools becoming more collaborative:
- AI suggesting content remix ideas.
- Automated editors recommending hashtags and CTAs.
- Analytics-driven workflows that repurpose content in the exact formats audiences love.
This means brands that adopt content repurposing tools now will be ahead of the curve. By building solid systems today, you’ll be prepared for tomorrow’s innovations.
That’s why we’re investing in remix social media content workflows — not just to save time, but to set ourselves up for sustainable growth.
Social Media Automation – Our Ready File
To make things easier, we’ve also shared the exact social media automation setup we created. You can download the file, explore how it works, and even customize it for your own brand.
📂 Social Media Automation File (JSON)
This is the same automation we’re using daily — it fetches content, helps with remixing, and drafts posts for approval. With a few tweaks, you can make it fully yours.
